for anyone who hates swallowing pills

5 reasons adults who gag on pills are switching to strips

In one survey, more than half of adults said they'd had a pill that was too hard to swallow. If that's you, your vitamins are probably sitting in a cupboard. Here's why more people are trying strips instead.

Skip to the routine ↓
  1. 1

    No swallowing. At all.

    Each strip is a thin film that melts on your tongue in seconds. There's no tablet or softgel to get down, so there's nothing to gag on.

  2. 2

    You can stop doing the water-gulp trick.

    Big gulps, the chin tuck, hiding it in applesauce. If you've tried them all, you know they only half work. A strip needs no water at all.

  3. 3

    The tin goes where you go.

    Vitamins in a cupboard get forgotten after a few days. A pocket-size tin of 30 lives in your bag, your car or your desk drawer, so it's there when you remember.

  4. 4

    Real amounts on every tin.

    Vitamin D3 + K2: 2,000 IU D3 and 120 mcg K2. Beauty + Collagen: 100 mg collagen peptides with vitamin E. Hair, Skin & Nails: 5,000 mcg biotin with folate and vitamin D3. Full Supplement Facts on every product page.

  5. 5

    It tastes like a treat, minus the sugar.

    Raspberry, mango and orange strips with no added sugar, sweetened with stevia, monk fruit or erythritol. Not a gummy you have to chew through two or three of.

the daily vitamin routine

Three daily vitamins. Zero pills.

$87 $75 · 83¢ a strip · 90 strips · free US shipping

🛡️ Love the taste or your money back. 30 days, no need to send anything back. How it works

Vitamin D3 + K2, Beauty + Collagen and Hair, Skin & Nails · 30 strips each · any 3 tins are $25 each at checkout · free US shipping

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Not for children under 18 or for pregnant or nursing women; talk to your doctor if you take medication.